SportPesa
SportPesa Overview
SportPesa is one of East Africa's most-recognised online betting brands. Founded in 2014 in Kenya, the brand has been licensed by the Betting Control and Licensing Board (BCLB) of Kenya and has operated in Tanzania, the Isle of Man (international entity) and other jurisdictions. SportPesa is best known for sports betting — particularly its long-running sponsorship of English Premier League clubs Everton, Hull City and Arsenal in past seasons — but has built a growing casino section in recent years.
Product Range
Sportsbook
SportPesa's sportsbook is its core strength:
- Premier League, La Liga, Serie A, Bundesliga, Ligue 1
- UEFA Champions League and Europa League
- Kenyan Premier League full coverage
- Rugby, basketball, tennis, cricket
- Live betting with cash-out
- Jackpot competitions (SportPesa is famous for its multi-million KES jackpot games — predict outcomes of 13 to 17 matches)
Casino
The casino section includes:
- Slots from major providers
- Aviator (the most popular game in Kenya)
- JetX, Plinko, Mines
- Live casino tables
- Virtuals running 24/7
- Bingo and instant wins
SportPesa Mega Jackpot
SportPesa's signature product. Players predict the outcomes (1, X, 2) of 17 selected football matches each week. Correct picks across all 17 win a multi-million-KES jackpot prize that has at times exceeded KES 200 million.
Payment Methods
SportPesa is built around M-Pesa:
| Method | Speed | Notes |
|---|---|---|
| M-Pesa Safaricom | Instant deposit, 1-24h withdrawal | Native integration via SportPesa Paybill |
| Airtel Money | Instant deposit, 1-24h withdrawal | Less common but supported |
| Bank cards | Instant deposit, 1-3 days | For higher-value transactions |
| SMS betting | N/A | Place bets via SMS without internet |
Mobile and SMS Betting
SportPesa's mobile offering covers everything from feature phones to flagship smartphones:
- Android APK with full casino and sportsbook
- iOS via App Store
- Mobile-optimised HTML5 site
- SMS betting (place bets via text message)
- USSD-based account top-up
- Push notifications
Customer Support
- Live chat (Kenya-based team)
- Email support
- Phone support — Kenyan local number
- WhatsApp customer care
- Facebook and X (Twitter) support channels
- FAQ section
Pros and Cons
Strengths
- BCLB-licensed Kenya operation
- Strong local brand recognition
- Native M-Pesa integration
- KES accounts as standard
- Famous Mega Jackpot competitions
- SMS betting for feature-phone users
- Premier League sponsorship history
- Kenya-based customer support
Weaknesses
- Casino library smaller than dedicated casinos
- Restricted to Kenyan (primarily) and Tanzanian players
- No cryptocurrency support
- Limited international leagues coverage on casino side
Our Verdict
For Kenyan players, SportPesa is a long-trusted local choice. The combination of BCLB licensing, native M-Pesa integration, the iconic SportPesa Mega Jackpot and Kenya-based customer support give the brand real local depth. The casino section continues to grow and covers all the games Kenyan players actually want — particularly Aviator, which has become extremely popular. Less impressive if you want the largest possible casino library, where 22Bet or 1xBet take the lead.
Final score: 4.3 out of 5 stars.